Site of the Day – Baunfire
This is a Silicon valley based , award winning digital agency who work with some of the top fortune 500 companies.
We ran a speed test to see what the optimization techniques are like on this website. The results are below and show that you don’t always have to aim for amazing speed results in order to have a really good site.
Click on the image for a full report.
Wappalyzer Technology Stack
The CMS used is contentful
Google Analytics is being used for analytics data
Gatsby, React and Tweenmax are being used as JS Frameworks
Nelify is the Server and Content Delivery Network
The site is quite “out there” in terms of design and feels slick in places yet sticky and unresponsive in others. It is typical of the kind of quirkiness that most digital agencies like to have in their own sites to showcase that they are “unique” in the web design sphere. I am not sure I am all that convinced having my mouse trail me around the website like a lost puppy but it is rather playful in a way. The navigation seems a bit confusing to me and often I am ahead of the UI in terms of load times. The mobile layouts work well but there are pages for me where the vertical text is detracting from the overall aesthetics of the site.
Overall this is an eye-catching design which is expertly achieved however the UX experience leaves a lot to be desired as the navigation is slightly confusing and leaves the user feeling like they are moving aimlessly over content with no real user progression.