New WordPress Website – Bespoke Horology

Web Design Case Study

PROJECT DETAILS

The team at BespokeHorology asked us to come up with a layout and implementation for their online business which specializes in watches and fashion accessories for upmarket male segment. We also were tasked with coming up with a logo for the business and managed to hit the brand mark with ease after seeing their products and listening to their business pitch.

The web design is full responsive and the customer journey has been tested thoroughly on mobile and desktop to make the process as smooth as possible. Initial results showed the average checkout time to be less than 52 seconds for guest users and 1.33 for users creating an account. 1 out of 4 users (25%) created an account whilst the rest opted for the guest checkout option.

Customer Journey

Easy navigation required during the online shop and then quick checkout options needed.

The site was created in WordPress and uses Woocommerce integrated with Payfast payment gateway.