Mobile App Design With User Experience
Mobile user experience (UX) design refers to the design of positive experiences during the use of mobile devices and wearables, and applications or services running on such devices. The mobile market, like the contexts in which mobiles are used, places unique requirements on the design of the user experience. Mobile UX design focuses strongly on efficiency and discoverability.
Mobile users engage with their devices at crucial moments and only for short periods. Their experiences need to be personalized, efficient and enjoyable in order to keep them engaged and ensure their continued use of such items. Therefore, mobile UX design focuses on delivering devices and services that are streamlined to serve spontaneous user needs that change with the context the user finds himself or herself in, while keeping the interaction levels as low as possible. For instance, a user may have two free hands and fewer distractions while standing in a coffee shop than she would if, five minutes later, she must grasp a pole or railing on a bus traveling on an uneven road.
Another significant challenge for mobile UX is discoverability (i.e., how easily potential users can find the service or app) due to the sheer size of app marketplaces. For the same reason, retention and engagement also pose significant challenges, since users are often able to find plentiful and free alternatives to suit their needs. For mobile UX designers, the careful shaping of the mobile user experience—from discovery to operation and co-operation with other devices or services—is a key goal in creating positive and personally meaningful experiences for users. Designing for mobile also involves appreciating the need for brand consistency and the users’ expectations of content regarding their threshold for inferior versions of “full-fledged” designs they would find on computers at home or in the office.