The Power of Logo Design

Posted by | · · · | Logo Design

Many local and multinational companies have bombarded the market, each striving to grab the most market share. If you look around, you will find many brand logos positioned on various advertising media such as billboards, television, fliers, and the internet, to attract customers and increase business revenue.

With such tough competition in the marketplace, it is not practical for a company to appeal to the customers with business history, descriptive concepts, or goals. The companies have therefore turned to invest in a short-cut that tells their stories instantly- their logo. A logo is much more than a simple drawing or graphical element. It is an image that speaks several stories.

Why do I need a logo ?

A great logo would be one that is unique and depicts the business concept accurately. You need to make sure that it is recognized and easily recalled. This can be done by popularizing it through the various communication media. It is essential to invest wisely in logo design.

There must always be a strong connection between your business concept and logo design because eventually your customers will recognize you by your logo. Although you might be tempted to design your own logo, it is better to hire professionals to do so. They are experts in this field and also have experience of working with various clients before. They can create unique, professional designs that are customized particularly for your business needs.

A published logo serves as a face for your brand; representing your business values, qualities, and strengths. These values and qualities serve to tap into customers’ mindset and stimulate persuasive calls to action.

What purpose does it serve ?

A logo must be such that customers can easily understand and quickly connect to it. Your logo design will entice customers to form a perception about your brand, business theme and concept. It is important to make it creative, unique, and appealing.

Without a proper logo, your marketing will not be as successful because the customers need something to connect with. They may not remember your name but will keep a picture of your logo in their minds.

Where can I find a great logo design company ?

Living in Johannesburg, you might face a dilemma of which company to approach amongst the huge number of logo designers in Johannesburg. One of the finest companies for logo design and other web solutions such as graphic design, search engine optimization and web designing is Cocopine Web Solutions. For more details, visit them at