Ghost Button Design: Is This Really Still A Thing (And Why)?
For such a small design element, buttons sure are a complicated one to tackle. It makes sense, what with call-to-action buttons serving as the next step in your visitors’ path to conversion. Mess that up and you might as well say “bye-bye” to business.
Though we have a good understanding of the types of button design rules that universally work, there will be times when you’re surprised by a rogue element that performs well.
Source: Smashing Magazine