When to get a new Logo

Posted by | · | Logo Design

Logo design plays a very important role in building your brand identity. However, most businesses believe that one logo design will last forever; this cannot be further from the truth.  Usually, for most businesses, there comes a time when they need to reposition their brand.

Even the biggest brands like Pepsi change their logos over time. Many large corporations turn to hiring expensive design agencies to keep changing their logo continuously. So why shouldn’t you do it? Especially when logo design has become pocket-friendly and you can get a professional redesign for a couple of hundred dollars.

You need to understand what impact your current logo design has on your brand image and marketing campaigns. Large corporations spend thousands of dollars to find this out. For small businesses, the best way to determine the impact of a logo is to get feedback from their audience.

So when should you change your logo? Hare some scenarios when you might consider changing your logo design.

Stagnant Business

If your business stops experiencing growth and your profits remain the same over a long period of time, you may decide that your business needs a new image to generate some excitement in the market. When huge brands like Pepsi are about to launch a new logo, it generates a lot of excitement among the consumer groups. When the new corporate logo design is finally launched, it boosts sales greatly.

New Product

If you want to launch a new product, you will want to differentiate it from the rest. The best way to do this is to give it a separate, new logo. On the other hand, if your business has multiple products, you would want to have a different product logo for each product. So when you want to change the look of a particular product, a fresh new design could work wonders.

New Customers

The main reason why you would want a new logo design is to make your brand stand out from the rest. Whenever a new logo is being launched, the market perceives it as a change in the direction and identity of the company.

At Cocopine, we provide premium logo design and web solutions to take your business to the next level.